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Adopting a pull strategy requires excellent market knowledge.
Financial and business terms. 2012.
pull strategy — / pυl ˌstrætədʒi/ noun an attempt by a producer to use heavy advertising to persuade final users to buy a product, so ‘pulling’ the product through the distribution channel to the point of sale ● We must develop a better pull strategy to allow… … Marketing dictionary in english
pull strategy — A strategy that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and … Big dictionary of business and management
Push–pull strategy — The business terms push and pull originated in the marketing and advertising world,Fact|date=April 2007 but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product… … Wikipedia
strategy — The general or specific approach to investing that an individual, institution, or fund manager employs. Bloomberg Financial Dictionary * * * strategy strat‧e‧gy [ˈstrætdʒi] noun strategies PLURALFORM 1. [countable] COMMERCE a plan or series of… … Financial and business terms
pull the plug (to) — Terminate something. ► “Cathay Pacific Airways Ltd.’s January decision to pull the plug on plans for a flight training center in Australia despite the promise of a multi million dollar tax break dealt a serious blow to the Australian… … American business jargon
pull-push strategy — /ˌpυl pυʃ ˌstrætədʒi/ noun a combination of both pull and push strategies … Marketing dictionary in english
Push–pull technology — The push–pull technology ( Vuta sukumu Verify source|date=December 2007 ) is a strategy for controlling agricultural pests by using repellent plants and trap plants. In the case of maize infested by stem borers, grasses planted around the… … Wikipedia
push strategy — ➔ strategy * * * push strategy UK US noun [C] MARKETING ► a method in which a company puts its effort into persuading stores to sell its products, and then depends on the stores to create a consumer market for them: »They relied heavily on a push … Financial and business terms
Push–pull — can refer to several things or concepts: *Push pull train (a train capable of being operated by a driver at either end) *Push–pull strategy (in marketing and advertising) *Push–pull output (type of electronic circuit) *Push–pull converter (in… … Wikipedia
push strategy — A strategy that makes use of a company s salesforce and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to … Big dictionary of business and management
